1) Contracting entity
Practical North is currently operated by Velich Holding B.V., established in Amsterdam, the Netherlands. Practical North does not yet operate through a separate standalone legal entity.
Questions about these terms can be sent to [email protected].
2) What these terms cover
These terms apply to your use of the Practical North website, public materials, and introductory communications. They also apply by default to consulting interactions unless replaced or supplemented by a separate written agreement signed by both parties.
If a signed proposal, statement of work, or other client contract conflicts with these terms, the signed client agreement controls for that engagement.
3) Service overview
Practical North provides AI consulting, implementation support, advisory work, and related strategic or technical services. Public website content is informational and does not itself create a commitment to begin a project.
4) No guarantee of engagement
Booking an intro call, sending an inquiry, or discussing a possible project does not guarantee that we will accept the work. We may decline an engagement if we do not believe there is a good fit, if timing is impractical, or if we believe the proposed use case should not be built.
5) Acceptable use
- Use the site and any shared materials only for lawful purposes.
- Do not attempt to disrupt, probe, or misuse the website or related systems.
- Do not submit information you do not have the right to share.
- Do not copy or republish materials in a misleading way or as your own work.
6) Client responsibilities
If we work together, you are responsible for providing timely access to relevant information, giving accurate context, and making final business, legal, compliance, and operational decisions. Our role is to advise, design, and build; your role is to decide whether and how recommendations are adopted inside your organization.
7) AI tools and third-party systems
Our work may involve AI models, APIs, software services, or other third-party tools. Those tools can be useful, but they also come with limitations, changing behavior, and operational risk. Unless explicitly agreed otherwise, you remain responsible for review and approval before relying on outputs in production, customer-facing communications, or regulated workflows.
8) Privacy and cookies
Your use of the website is also subject to our Privacy Policy and Cookie Policy, which explain how we handle personal data and site technologies.
Where required by law, non-essential analytics cookies are only used after consent. You can change that choice later through the Cookie Settings link in the footer.
9) Fees, proposals, and payment
Fees, timelines, scope, and payment terms are usually set out in a separate proposal, quote, or statement of work. Unless otherwise stated in writing, invoices are due within the stated payment term and late payment may delay or pause delivery.
10) Intellectual property
Practical North retains ownership of its pre-existing materials, methods, templates, know-how, and branding. Unless a written agreement says otherwise, client-specific deliverables created and fully paid for in an engagement are licensed or assigned as described in the governing client agreement.
11) Confidentiality
We treat non-public client information with care and expect the same for any non-public materials we share. More specific confidentiality obligations, if required, should be handled in a signed NDA or services agreement.
12) Disclaimer and liability
The website and public materials are provided on an “as is” basis to the extent permitted by law. We aim to be accurate and useful, but we do not guarantee that the website will always be available, error-free, or suitable for every purpose.
To the extent permitted by law, Velich Holding B.V. is not liable for indirect, incidental, special, consequential, or punitive damages arising from use of the site or reliance on public materials. Where liability cannot be excluded and a paid client engagement exists, liability is limited to the fees paid for the specific services giving rise to the claim during the three months before the event, except where a separate signed agreement states otherwise.
13) Governing law and disputes
These terms are governed by the laws of the Netherlands. Disputes are submitted to the competent court in Amsterdam, the Netherlands, unless mandatory law requires otherwise.
14) Changes to these terms
We may update these terms from time to time. If material changes are made, we will publish the updated version on this page and revise the effective date above.