01
Filter
We map your workflows against the AI landscape. Most of the noise gets ruled out.
Have you already heard ofAgents?
Most AI news is noise. Missing the signal is the real risk.
Filter. Decide. Ship.
02
Decide
We identify the few opportunities with real upside and say no to the rest.
03
Ship
If a use case deserves action, we scope the next move and help carry it into production.
Start with clarity. Move into delivery.
Every engagement starts with a free focused session around one real workflow. We show you what AI can help with now, what is not worth chasing, and what the smallest sensible next step should be.
North Star Audit
FreeA free focused session to identify where AI can help, rule out weak ideas, and define the next step.
- Focused on your main workflow, bottleneck, or AI question
- Clear shortlist: what to act on, what to ignore, what to watch
- Practical education on what current AI can and cannot do here
- A concrete next step for internal operations or customer-facing use cases
Project-Based Work
Fixed priceOne scope, one price, one delivery. When the next move is clear, we ship it. No strategy decks.
- Agreed scope, price, and timeline before work begins
- One defined use case, built to run in production
- Practical handoff and documentation your team can maintain
- No open-ended retainers or vague discovery phases
What clients say.
Over 16 clients and countingThey built a system that handles our entire SEO workflow automatically. Keyword research, writing briefs, technical audits. We used to spend a full day on it every week. Now it just runs in the background.
Thom Nierop · Helprr
We had this painful manual process where every new license had to be entered into our billing system by hand. They hooked it all up with n8n so it flows straight through. Haven't touched it since.
Daan Loohuis · De Digitale Basis
We had a bunch of ideas for automating things internally, around financial reporting and outreach mostly, but no time to figure out what was actually worth building. They helped us go from loose ideas to working prototypes really quickly.
Chingiskhan Kazakhstan · Selana
We stay close to the tools so you don't have to.
Co-founder
Maximilian Velich
Engineer. Spent years shipping AI systems in production environments. Builds the thing that survives contact with the real world.
Co-founder
Friso Kolkman
Operator and investor. Co-founded an AI company. Reviewed thousands of startup pitches. Cuts through hype to a sound commercial decision.
Common questions.
Do you only advise, or do you also build?
Both. Every engagement starts with a free focused session. From there, some teams need clarity, tool selection, or a workshop. Others move into a scoped build.
What happens in the free session?
We pick one workflow, bottleneck, or AI question and go deep on it. You walk away knowing what's worth doing, what's not, and what the next step looks like. No pitch deck, no strings attached.
Do I need a large budget to get started?
No. The North Star Audit is free. If a project comes out of it, we agree on scope and price before anything starts. No open-ended retainers.
Do you work on internal operations or customer-facing products?
Both. We help teams run their own operations better with AI, and we also build AI-powered features that companies ship to their customers.
How long does a typical project take?
Most projects take one to four weeks. We lock in the timeline before we start, and we don't pad hours.