1) What this policy covers
Practical North uses a small number of cookies and similar browser-side storage technologies on this marketing site. Some are needed to remember your cookie preference. Optional analytics cookies are only used after consent where required by law.
This Cookie Policy should be read alongside the Privacy Policy, which explains how personal data connected to those technologies is handled more broadly.
2) Essential preference storage
When you accept or reject analytics cookies, we store that choice locally in your browser so we can respect it on future visits and avoid showing the banner on every page load.
- Storage item:
practicalnorth_localeandpracticalnorth_analytics_consent - Purpose: remember language choice and whether analytics cookies were accepted or rejected
- Type: local browser storage
3) Optional analytics cookies
If you choose to accept analytics cookies, Practical North uses Google Analytics 4 to measure aggregated website usage, such as which pages are visited, how visitors move through the site, and which call-to-action links are clicked.
Google Analytics 4 may set cookies such as _ga, _ga_*, and _gid to distinguish visits and help us understand site performance. Practical North does not use Google Analytics advertising features or Google Signals on this site.
4) Legal basis
Where EU or EEA consent rules apply, our legal basis for optional analytics cookies is your consent. If you reject analytics cookies, Google Analytics 4 will not load. If you later withdraw consent, we also attempt to clear existing Google Analytics cookies from the site.
5) How to manage your choice
You can choose Accept or Reject in the cookie banner. You can reopen those controls at any time through the Cookie Settings link in the footer.
You can also clear cookies or local storage through your browser settings. Doing that may cause the banner to appear again the next time you visit the site.
6) Third-party provider
Google Analytics 4 is provided by Google. Google may process analytics data according to its own terms and privacy documentation. Practical North configures GA4 on this site with IP anonymization enabled and without Google Signals.
7) Changes and contact
We may update this Cookie Policy if our site setup changes or if legal requirements change. If we make material updates, we will revise the effective date on this page.
Questions about this policy can be sent to [email protected].