Practical North Blog
We use the blog to publish practical thinking on AI changes that may affect real businesses, the use cases worth taking seriously, and the ones that should be left alone.
Signal · 17 March 2026 · 8 min read
Most companies think they are using AI because someone has a ChatGPT tab open. Agentic AI is a different category entirely. Here is what it is, where it works, and when it makes sense to invest.
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Decision · 10 March 2026 · 8 min read
Most AI initiatives never deliver business value. The reasons are not technical. Here are the patterns behind the failures and what successful companies do instead.
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Signal · 3 March 2026 · 7 min read
The Netherlands leads Europe in AI adoption, but almost nobody is getting measurable value. Here is what separates the 5% that are.
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The fastest path is a direct conversation about your workflows, your pressure points, and whether AI is actually worth acting on right now.